Tilting The Balance™ - Privacy Policy

WHO WE ARE

Tilting The Balance, LLC. is a personal development and education company that provides books, workbooks, digital programs, online courses, coaching services, assessments, and other tools designed to help individuals improve clarity, purpose, balance, and fulfillment in their lives. Our offerings include physical products, digital downloads, self-guided resources, online memberships, private coaching, group coaching programs, assessments, email-based content, and personal development frameworks.

We also publish blog content, educational materials, and may include affiliate links to trusted third-party companies. If you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you.

For residents of the GDPR Jurisdictions (as defined below) and U.S. states with applicable privacy laws, Tilting The Balance, LLC is the data controller responsible for your personal data.

For residents of California, Tilting The Balance, LLC is considered a “Business” as defined by the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

WHO WE COLLECT PERSONAL INFORMATION FROM

We may collect personal information from the following groups of data subjects: visitors to, and users of, our online and mobile resources; our customers; current members of our workforce and those who apply for posted jobs; and third-party vendors and business partners.

Personal information generally means information that can be used to identify you or that can be easily linked to you (for example, your name, address, telephone number, email address, social security number and date of birth). The privacy laws in some jurisdictions include unique elements in what they consider to be the personal information of the consumers or data subjects they protect. If those laws apply to us, as in the case of the California Consumer Privacy Act (“CCPA”) or European General Data Protection Regulation (“GDPR”), our use of the phrase “personal information” includes the unique elements required by such laws.

The categories of information we collect from each of these groups, and the ways in which we use it, differs. As you may have noticed, it’s possible that the same person could fall into more than one group. Most of this statement addresses our processing and sharing of personal information collected from visitors to and users of our online and mobile resources and our customers.

WHAT WE COLLECT

We collect two primary types of information through our website, funnels, assessments, digital platforms, and future mobile applications. The first category includes non-personal information that is automatically collected from every visitor, such as general device and usage details. The second category includes personal information that you voluntarily choose to provide or that is collected automatically through standard tracking technologies used to improve your experience.

By accessing or using our website, completing assessments, enrolling in coaching programs, communicating with us, or participating in any of our Services, you acknowledge and agree that your information may be collected, used, and disclosed as described in this Privacy Policy.

Voluntarily Submitted Information

In certain areas of our Site or Services, you may choose to provide personal information. This may occur when you complete an assessment, request support, enroll in a coaching program, join a membership community, purchase products, create an account, or communicate with us through forms, email, or SMS. The information voluntarily provided may include your name, email address, phone number, mailing address, professional information, assessment responses, coaching intake details, and, when necessary for orders, payment information. Payment information is processed securely by third-party providers such as Stripe or PayPal; we do not store full credit card numbers or sensitive payment credentials.

We use this voluntarily submitted information to communicate with you, process your purchases, deliver Services, provide assessment results, offer customer support, personalize your experience, and maintain your account. We may also send you information about our programs, updates, or offerings that we believe may add value to your journey. You may opt out of marketing communications at any time.

If you prefer not to share personal information, you may refrain from submitting it or from participating in activities that request it. Although this may limit your ability to access certain features—such as assessments, coaching guidance, protected content, or purchase delivery—it will not affect your ability to view general publicly available areas of the Site.

Automatically Collected Information

When you visit our Site or use our online resources, certain information is collected automatically through your browser, device, or app using technologies such as cookies, pixels, tags, scripts, and analytics tools. This information may include your IP address, browser type, device type, operating system, referring URLs, pages viewed, actions taken on the Site, time spent on the Site, access times, and general usage patterns.

We may also receive automatically generated information when you access our Services through a mobile device or future mobile applications, including device identifiers, general location data (if your device settings permit it), app usage statistics, and certain diagnostic information intended to improve performance.

This automatically collected information allows us to understand how visitors interact with our digital platforms, diagnose technical issues, improve user experience, analyze trends, enhance functionality, personalize content, and measure the effectiveness of our educational materials and marketing efforts. We may use analytics platforms such as Google Analytics, Meta/Facebook tracking tools, GoHighLevel analytics, or similar technologies to support these functions. You may opt out of Google Analytics tracking by installing the opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout.

Cookies and Similar Tracking Technologies

Cookies and similar technologies help us recognize your device, remember your preferences, improve your browsing experience, and personalize interactions with our content. They may also assist with login functionality, assessment performance, funnel tracking, audience measurement, and targeted advertising. You may choose to disable cookies through your browser settings; however, doing so may affect the functionality of certain features on our Site or in future applications.

External Websites and Social Platforms

Our Site may include links to external websites or features that connect with third-party platforms such as Facebook, Instagram, YouTube, or other social media sites. Your interactions with these platforms are governed by their own privacy policies. While our Site may enable certain integrations or display content originating from these external sources, we do not control their data practices and are not responsible for the privacy policies or actions of third-party providers. We recommend reviewing the privacy policies of any external website or platform you engage with.

Retention and Use of Information

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, meet legal or regulatory obligations, improve our Services, support ongoing client relationships, administer coaching and assessment programs, resolve disputes, and maintain accurate business records. Automatically collected usage data may be retained for shorter or longer periods depending on operational, analytical, or legal needs.

Online Tracking Technologies and Advertising

Tilting The Balance™, LLC uses various online tracking technologies to improve the functionality of our Site, support advertising and analytics, and provide a more personalized experience for our users. These technologies may be used by us, by our service providers operating on our behalf, and by authorized third parties who assist with analytics or advertising. Tracking may occur whether or not you have an account with us and whether or not you are logged in.

These technologies may collect information about your activity on our Site, across multiple devices associated with you, and on third-party websites and applications that integrate advertising or analytics tools. Such tracking enables us to enhance site performance, deliver relevant content, and understand how users interact with our digital platforms.

Purpose of Tracking Technologies

The information collected through cookies, pixels, tags, software development kits (“SDKs”), application programming interfaces (“APIs”), and web beacons may be used to streamline your experience, such as remembering your preferences or shipping information during future visits. Tracking also allows us to deliver advertising that is more relevant to your interests based on your browsing behavior, location, or engagement with our content. Additionally, this data helps us evaluate the performance of our Site, assess the effectiveness of our marketing efforts, measure traffic patterns, and improve the overall usability of our online and mobile resources.

We may share limited identifiers—such as a hashed email address—with social media platforms or advertising partners who may match this information with their user databases for advertising, suppression, audience creation, or performance insight purposes. These platforms may use such data to show you our ads, identify audiences with similar profiles, reduce ad frequency, or help us optimize targeting.

State-Level Rights for Opting Out of Targeted Advertising

Certain U.S. state laws (including California, Colorado, Connecticut, Utah, and Virginia) grant residents the right to opt out of the “sale” or “sharing” of personal information, or to opt out of “targeted advertising” based on their personal information.

Some of the advertising and analytics activities conducted on our Site, including the use of tools such as Meta Pixel, Google Analytics, or similar technologies, may be interpreted as “sharing” or “targeted advertising” under these laws. If you are a resident of one of these states, you may submit a request to opt out of the sale or sharing of your personal information, or of targeted advertising, by emailing Support@TiltingTheBalance.com with the subject line “Do Not Sell or Share My Personal Information.”

To help us process your request, please include the following information in your email:

1. Your first and last name
2. Your contact email address
3. The email address associated with your Tilting The Balance™ account, if different
4. Your country of residence
5. Your state of residence

You may also choose to have an authorized agent submit an opt-out request on your behalf. If you use an authorized agent, we may require proof of the agent’s authority, which may include a signed written authorization from you. In that case, the authorized agent should email Support@TiltingTheBalance.com with the subject line “Authorized Agent Opt-Out Request” and include:

1. The agent’s first and last name
2. The agent’s contact email address
3. Your first and last name (the consumer)
4. The email address associated with your Tilting The Balance™ account
5. Your country and state of residence
6. A copy of the signed authorization or other proof of authority

Controlling Targeted Advertising Across Platforms

You may also choose to opt out of targeted advertising directly through many advertising networks, data exchanges, and marketing analytics providers by adjusting the settings available on their websites or platforms. Additionally, many mobile devices and applications allow you to control targeted advertising in device privacy settings.

Types of Online Tracking Technologies

Cookies: Cookies are small data files stored on your device when you access our Site. They allow us to recognize your browser, remember your preferences, analyze site usage, and support basic site functionality. You may modify your browser settings to warn you before a cookie is stored or to block cookies entirely.

Web Beacons and Pixels: Web beacons, pixels, and similar technologies are small data elements embedded in websites or emails that allow us to collect information such as when an email is opened, which pages are visited, or how users navigate the Site.

Opt-Out Preference Signals and Global Privacy Control (GPC)

Where required by law, Tilting The Balance™, LLC honors browser- or device-based opt-out signals, including the Global Privacy Control (“GPC”). If your browser sends a valid GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information, or of targeted advertising, as applicable.

HOW WE USE YOUR INFORMATION

Tilting The Balance™, LLC uses the information we collect from and about you for a range of operational, analytical, legal, and service-related purposes. Our intention is always to provide a meaningful and personalized experience while protecting and maintaining the privacy of your information. We process your information only in accordance with applicable data protection laws and this Privacy Policy.

We rely on several lawful bases for processing your personal information, including providing requested products, services, coaching, assessments, or digital tools, or as required to enter into or fulfill a contract with you. In some instances, we process your information based on your explicit consent or legitimate business interests.

EMAIL COMMUNICATIONS, NEWSLETTERS, AND MARKETING

Tilting The Balance™, LLC may use your personal information to communicate with you through email, SMS, or other electronic means. These communications may include newsletters, coaching updates, program announcements, product releases, promotional offers, and educational content relevant to your interests.

You may opt out of receiving marketing communications at any time by clicking the “unsubscribe” link included in our emails or by replying “STOP” to SMS messages when applicable, or contacting Support@TiltingTheBalance.com.

PAYMENTS

We may offer paid products, coaching programs, memberships, digital courses, assessments, or merchandise through our Site. When completing a purchase, your payment will be processed securely by third-party payment processors such as Stripe or PayPal. These providers comply with PCI-DSS security standards.

Tilting The Balance™, LLC does not store or collect full credit card numbers, CVV codes, or complete payment credentials.

YOUR RIGHTS AND OPTIONS

You may review and update certain personal details by contacting us directly. Residents of GDPR jurisdictions (EU, UK) and certain U.S. states (CA, CO, CT, UT, VA) have specific privacy rights including access, correction, deletion, and opt-out rights.

To exercise any rights available to you, please contact us at Support@TiltingTheBalance.com.

CHILDREN’S PRIVACY

Our website, coaching programs, online services, and interactive features are not directed to children under the age of 18, and we do not knowingly collect personal information from individuals under 18 without appropriate consent where required by law.

HOW WE PROTECT COLLECTED PERSONAL INFORMATION

We take the security of your personal information seriously. Tilting The Balance™, LLC maintains administrative, organizational, technical, and physical safeguards consistent with industry standards and applicable laws to protect your data.

CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)

California residents have specific rights under CCPA/CPRA, including access, deletion, correction, and opt-out of selling/sharing personal information. We do not sell personal information for monetary value.

VIRGINIA RESIDENT PRIVACY RIGHTS (VCDPA)

Virginia residents have rights to access, correct, delete, and opt out of personal data processing for targeted advertising or sales under the VCDPA.

EU, EEA, UK, AND OTHER GDPR-ALIGNED JURISDICTIONS

Individuals located in GDPR jurisdictions have rights of access, rectification, erasure, data portability, restriction, and objection. Contact Support@TiltingTheBalance.com to submit requests.

AUTHORIZED AGENTS

You may authorize an individual or entity to submit privacy requests on your behalf with verified proof of authorization.

SMS DISCLOSURE

By providing your phone number to Tilting The Balance™, LLC, you consent to receive SMS/text messages for transactional and marketing purposes. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time.

“Text messaging originator opt-in data and consent will not be shared with any third parties.”