Tilting The Balance™ began from a moment of clarity that sparked a movement. After years of consuming self-help books and personal growth content without seeing lasting results, Justin M. Bullock and Nicolas A. Houpt realized that people are not lacking information, they are overwhelmed by it.

What started as a thirty-day accountability challenge between two friends evolved into a complete system for transformation. Through just shy of six years of testing, refining, and implementing their approach, they created a proven framework that helps individuals define their purpose, compartmentalize their lives, organize priorities, and execute meaningful change with intention and focus.

Today, their mission is to empower one billion people around the world to believe in themselves, practice disciplined action, and live with purpose and fulfillment. Tilting The Balance™ bridges the gap between knowing and doing, guiding individuals through "The 10 Categories of Life," "The 10 Fundamentals of Self-Love", and "The 3-4-30 Challenge℠" to transform knowledge into real-world results. They measure success not by numbers, but by the compounding effect of lives changed. Every breakthrough, act of growth, and each person who chooses to live intentionally, moves the world closer to a better place, one life at a time.